UrsusArctos: The sign on the building being smashed says "Studio Fantasia", which is the name of the studio that helped animate Gainax's Otaku no Video. I believe this was first spotted on the ancient Eva mailing list but the sole reference I have for that is this archived thread. According to Dr. Nick, animation studios getting smashed is a running joke in anime. Macross did the same thing with Artland and Studio Nue buildings, which is where Anno picked up the joke from.
